Brand Refresh: Institute for Humane Studies

In 2022, IHS was in need of a brand update. The goal was to keep the same logo, but update the visual brand to make it more consistent and allow for some new colors to come into effect. With a new website needed, my goal was to update the visual brand in all marketing and communication arenas.

Designs include an updated brand guideline document that was developed to simplify and explain the new brand, the organization’s updated annual report design, a new look to social media ads and graphics, and also updated conference table materials.