Brand Identity: International Center for Law & Economics

The International Center for Law and Economics’ mission is to promote the use of law & economics methodologies to inform public policy debates. They believe that intellectually rigorous, data-driven analysis will lead to efficient policy solutions that promote consumer welfare and global economic growth. They requested a new design for their logo and a created branding system.

Below you will see the finalized logo design, stationary suite, office signage, marketing postcard, a logo guide, and sketches from the brainstorming concept phase which includes the finalized logo in its first form.